An interesting article on the New York Times website today talks about the problems with reading online reviews.
“Not very tall. Or big. Just sayin. I kinda liked it. Sort of,” wrote
one ambivalent visitor of the structure, which stretches thousands of
miles. Another complained, “I don’t see the hype in this place it’s
really run down and old … why wouldn’t you update something like this?
No USB plug ins or outlets anywhere.” Someone else announced that he’s
“Not a wall guy. Laaaaaaaaammme.”
Those are among the 9,000-plus Google reviews of the Great Wall of China. (I suspect these might have been posted in jest.)
The article suggests that most of us read the 1-star reviews and give them a lot of weight. I admit that I do that in order to find out what are the kind of issues people had with a hotel or restaurant. Everyplace has some bad reviews, but if there is a consistent theme, and if the kind of issues people complain about are things I care about, I might allow bad reviews to dissuade me.
But the article also gives some good reasoning as to why we should distrust online reviews, and suggests some ways to get more value from the reviews we do read online. I think it's worth a read.
Here's a link to the article: https://www.nytimes.com/2018/06/13/smarter-living/trust-negative-product-reviews.html