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The iPhone Pocket—new from Apple

The iPhone pocket, or as Joanna Stern of the WSJ calls it, a "jockstrap for your iPhone" Is the newest "case" for your iPhone. It comes in a variety of colors, it's stretchable, and easy to stick in a bag or carry on your shoulder or just swing from your wrist. It's designed by Issey Miyaki. And, oh yes, it's pricey as all get out. $150 for the short version and $230 for the long.

It actually looks kind of cool, although I think that I could probably cobble something together with some knit fabric that's similar. But what's the fun in that? And I do like the colors.

Coming soon to an expensive shop near you. https://www.apple.com/newsroom/2025/11/introducing-iphone-pocket-a-beautiful-way-to-wear-and-carry-iphone/?mod=djemTechThings

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A folded over tube sock with a strap is $150 + ??!!

If there really is a demand for this kind of product, I suspect the 'knockoffs' will be very popular.