Rules are only effective if they are enforced. I've flown a lot in the last years, and I've found luggage size enforcement to be very lax. If they would just stop those people from taking on luggage that exceeds the current regs, there would be more room in the overhead bins.
I flew through SF twice last year on United. They had a sizer box next to the desk in the gate area, and they kept making the announcement to check you bag in the sizer - that only bags that fit would be allowed as carryons, but there were a lot of people with oversized bags, and they did not bother to use the sizers (they knew they were too big). When it came time to board, the oversized bags were allowed on.
Hopefully they were just giving people a warning time before they start strictly enforcing the size regulations (I can hope).
The proposed new size restrictions were kind of ridiculous. They basically trimmed about ½" off of each of the current dimensions. So, 21½" instead of 22"; what are they going to do with the ½" between the bag and the door, really? And what good is an extra ½" on top going to do; maybe more space for a coat? If they are going to decrease the width it is pointless to do it unless it's enough to put in one more bag in the bin, and ½" per bag won't do that.