While I have not been attracted to goods that were 'in style' nor hard sided luggage, the ads for Away luggage have been ubiquitous and drawn me in to consider. I did think it was just PR, but wasn't sure. As it turns out it is a company that treats its employees like they are non-human, IMO, so this brand is definitely on my ever expanding avoid list. This is an incredible article on how not to run a company if you care about humans.
Kind of proud now that I have a quite a few Rick Steves bags. And yes, I'm sure the factory end of a many, many products would turn me off as well, and I try to evaluate that, but when incorrect behavior, IMO, is known, I avoid. I just hope Eagle Creek doesn't get exposed like this because I love Jessica. LOL.
Besides size and weight, what makes you pick a brand of luggage/carryon/personal item? Does a horribly run company affect your decision?