I suspect that there is a massive (in fact, daunting) backlog of unglorious work waiting to be done at RSE on many fronts -- book updates, TV program updates, website updates, and a hundred other projects that are in serious need of some refresh (never mind expanding to new areas and new business opportunities) -- all that is probably sitting on the back burner up in Edmonds.
A little perspective: This company has been around a long time. They had a "well-greased machine" that they had slowly and carefully stood up, and has been kept running for years; much of that business required only a modest amount of ongoing maintenance and minor updates. As the years went by, running the tours became the biggest part of their buisness and understandably receive the bulk of their attention, but all the other assets and facets were still there and quietly chugging along.
Then the pandemic happened. They were literally shut down for 2 years (though still paying staff). Many travel companies went belly-up, but RSE clung to hope and held on.
It's worth remembering, things didn't re-start for this company until just a few months ago (how quickly we forget, and how quickly some of us expect everything to snap back to "normal" instantly). The company deserves a lot of credit, I think, for how they have managed to carry on, even in the face of this summer's major COVID challenges.
I think the company has been working very, very hard through the spring and the summer, have been more than busy, and are only now probably starting to look to the end of the summer season for a chance to just catch their breath. I was in Edmonds last week, having dinner, seated at a sidewalk table. I looked up and there was Rick Steves walking by. He looked relaxed, slightly sunburned, content, and a little tired (it was after 7 pm, and it looked like he was walking home from HQ -- being early August, I was a little surprised that he wasn't in Europe, but August is a good time to come home and sauté some onions...).
My guess is, most RSE staff are probably pretty exhausted about now. They've been going at Warp 10 for months, re-starting the tours and improvising as COVID and other challenges landed in their laps. I bet they are all looking forward to September and a gradual relaxation to get back to a more sustainable pace for the months ahead.
Point being: Their business is ruled by the calendar. Summer is peak season for tours. They have probably been all-hands-on-deck for months now, and you can only do that for so long before people burn out and bad things happen. I suspect that in the fall, they will finally have a chance to apply some attention to long-simmering pots on the back burners...like updating their content that has been accumulated over the past 35 years. Let's cut them some slack, and hope that they have a productive fall and winter seasons to get caught up and refresh lots of things for the year ahead.
(And Rick, if you ever need any help with any of that, you know where to find us...) 😎