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Silicon Valley dining experience in Italy

Just wondering if anyone has come across this in Europe.

We went to a new ristorante (not fast food or take out) just down the street from our apartment. We were seated at a table and thought someone had left a tablet behind. The server showed us that it was their menu. First, one can select language. Divided into sections, apertivi, pizza, 1st primo, 2nd primo, beverages, beer, wine, etc.
You work your way through and make your order selections and when you press “send order” it goes to the bar or kitchen to execute. When ready, order is delivered to your table. We first ordered bottle of sparking water (with gas) and still water was delivered, so had to wave down server to correct. There were only 3 of us, but took a while to for each person to look at Pizza options (with pictures) and ingredients listed on the tablet. A coperto of €2 pp was charged, so we ordered breadsticks, but waiter came to table and said they werent available and would bring bread. The glass wine options were not under the wine icon but next page under bulk wine. Food was delivered quickly and was good. You could even order a fork, salt, butter, etc. When you are ready for your check, back to the tablet to close order, which is then delivered to table.

But especially in Italy, eliminating personal interaction seems odd. Maybe the restaurant decided they could hire less skilled wait staff, as they are delivery servers, and less need to be multilingual. Can’t imagine how long it would take a table of 6 or 8 to order with one tablet. We won’t go back as we like the whole dining experience without technology.

We are in a small city on Lago Maggiore with mostly, Italian, German, French and Swiss tourists. A business model I would expect in California, especially large cities, but not in a small town in Italy.

Just curious if anyone has come across this in your European eating out (McDonald’s and fast food doesn’t count)

Posted by
5531 posts

We've had menus on iPads in a restaurant in Monaco altough it was more about being the menu rather than an interactive ordering experience, the waiter still came and manually took our order. I've also experienced menus on tablets in other countries but again, not to the extent that you experienced.

I have no strong preference to how my menu is presented to me, I feel it is a bit gimmicky if done electronically butI'm not averse to it. If a restaurant feels that it is more cost effective to bulk buy a number of tablets and update the menu electronically as opposed to printing out new menus in the traditional manner depends a lot on how frequent the menu is updated.

Posted by
33733 posts

No, that one's a new one to me.

I wonder if they are doing it, as you say, to cut down on staff - or if they are doing it to be gimmicky and trying to be "cool".

How was the appearance of the rest of the place? All techie and flash, or traditional?

Other than the frizzante mix up was everything else delivered to spec?

Roman or Neapolitan style pizza?

Maybe you can tell me where to get good food on the west shore of the lake for when I get back to Baveno ?

Posted by
8919 posts

I haven't been there for a long time, but I think Applebee's* here in the US was trying such a thing a few years ago. Too complicated - nobody understood how to use it.

And how do you tip the computer?


*a mid-range restaurant chain widespread in the US

Posted by
6929 posts

There is a restaurant chain in Sweden, Pinchos, where you order via their app. And if you want to, you can through the app as well. Been there once and I have to admit is an easy way to order, but the food wasn't that great.

Posted by
5183 posts

We haven't encountered such a thing yet. Not sure why but the old southern expression "If it isn't broken, don't fix it" comes to mind. To each his own, but being something of a Luddite I'll just eat elsewhere.

Posted by
1639 posts

Nigel, everything else was good. The menu did give the option for the doneness of the pizza.
We found an awesome restaurant in Verbania called Osteria Degli Specchi. The husband is the Chef, and personally comes out to make sure everything is good or answer questions. Need reservations as they prepare fresh food based on reservations. Has a lovely courtyard once weather warms up.
Next time you visit Baveno, let us know. We’d love to meet you.

The atmosphere of the “electronic” restaurant was Italian, and not high tech. Pizza prices started at €6, about €2 less than other restaurants. But there is a nearby takeaway pizza place with €5 Euro pizzas, so maybe trying to compete with them. But the €2pp Coperto for no real service or bread (unless you found it burying in the menu) seemed a ripoff.

Posted by
11837 posts

The menu did give the option for the doneness of the pizza.

Huh? --- A pizza is cooked right, overcooked or under cooked. What am I missing? Why an 'option for doneness' ?

Posted by
5531 posts

Huh? --- A pizza is cooked right, overcooked or under cooked. What am I missing? Why an 'option for doneness' ?

I've overheard on a number of occasions people complaining of a bit of charring on their crust, presumably people who haver never experienced proper pizza from a proper hot pizza oven so I presume the doneness option is for people who like their pizzas the Pizza Hut/Domino's style.

Posted by
4684 posts

There's a pretty good crepe restaurant in central London which uses touchpads to place food/drink orders.

Posted by
1639 posts

I can’t rember the terms for doneness, but one was regular, and the other presumably meant over done, yes a little char on the crust. But nothing is worse than soggy in the middle pizza.
(Glad I reread my post- soggy spell checked to “a doggy”)

Posted by
23601 posts

Have run across this in the US recently. Red Robin has had a scaled down version for a few years. I think it coming trend. It is cost savings mostly at the low skill level jobs. Our Sams Club recently eliminated all of the checkers. Everything is self check. Our local grocery store recently doubled their self-check lanes. A few years ago all of the toll booths in our area were eliminated in favor of photo cameras and direct bill. Some McDonalds in this area that were recently remodel are using similar set up. One of these days we will eliminate all the nickel, dime jobs. So what are those folks going to do? Not everyone can code.

Posted by
52 posts

If you ever fly through Newark (NJ) airport, you will find virtually all of the restaurants (at least in terminal C) now have those iPads for ordering. I absolutely hate it, and I'm not sure that this system is any more efficient because the restaurant still has to employ waitstaff to greet patrons, explain the ordering system, deliver the food, etc. Just seems like more of a PITA than anything to me.

Posted by
21096 posts

Zen got there before me. Newark airport, and that was several years ago. Didn't seem very labor-saving to me as the staff had to keep coming out and helping people operate the Ipads, including me.

Posted by
33733 posts

(Glad I reread my post- soggy spell checked to “a doggy”)

Maybe Barley snuck in and popped that in?

Posted by
1639 posts

Or maybe my iPad spell check is learning from frequent words? Or Barley just wanted a dog pizza instead of people pizza.