Please sign in to post.

Report: Americans are “Everywhere”

Listening to Apple News Today, a weekday audio summary on the Apple News app of some news headlines, a reporter with the Wall Street Journal was asked about how more and more Americans are traveling to Europe - a record 24 Million trips last year. While less than 5% of Americans had a passport in 1990, more than 50% have passports now. She said that Americans “are everywhere,” citing the UK and Italy being principal destinations, but Greece seeing 4 times more Americans than a decade ago, and Portugal seeing a 5 times increase.

The report said that wealthy, older Americans are leading the pack of “Unstoppable American Tourists,” boosted by increased value in stock portfolios, but the second largest category are 18-24 year olds, choosing travel over purchasing things. Or maybe they don’t have jobs, and their parents are paying for it? The report suggested that Americans now see travel as an essential right, rather than a luxury.

Also acknowledged were the challenges of destinations having to balance economic growth from tourism with the impacts on local resources and infrastructure. Barcelona receiving 9 times as many tourists as residents last year was an example.

Posted by
7485 posts

Americans may be all over the place and in excessive numbers in many of those, but we are certainly NOT "everywhere." Most Americans go to the same places that are endlessly hyped on instagram, where all the crowds are. Anyone who says we are "everywhere" has probably never made any effort to get away from the overtourism epicenters where everyone is taking the same selfie for social media.

Get off the beaten path! It's not hard and the rewards are immediate and obvious. Go places where that stringer for The Wall Street Journal has never heard of and would never imagine going.

I was in Iceland a few weeks ago. Many places there were absolutely mobbed - it was depressing. But drive just a few minutes minutes down the road, stay away from any parking lots where tour buses (and their passengers) are stacked up like cordwood, and voila, the place can be magical.

Disperse!!!

Posted by
2034 posts

There's another similar thread a bit further down -https://community.ricksteves.com/travel-forum/general-europe/the-steady-rise-of-americans-traveling-to-europe

And here is my take on the situation from that thread -:
Many Americans coming to Europe will generally be looking for something different from their holiday than will Europeans in Europe and it’s much the same in reverse. The distance travelled means that people will be looking for experiences they won’t get at home and that’s generally history and different cultures. Most Northern Europeans travelling around the Mediterranean are looking for sun and beach holidays (obviously some are admiring the Alhambra and the Colosseum as well). US travellers wanting sun and sand will generally gravitate to Florida, Mexico and the Caribbean rather than the Med. Europeans heading to North America will mostly be going to a handful of cities or the great outdoors (apart from Florida of course).
One factor I’ve noticed is that different nationalities tend to want to go to specific locations in European countries. It seems that pretty much every American needs to go to Bath, the Cotswolds, York, Edinburgh and Skye as well as London, but large parts of the UK are ignored. (I need here to make the point that many regular posters on here are willing to and do discover many other areas). For some inexplicable reason visitors from the Far East all want to go to Bicester to visit a discount fashion mall and many Japanese are obsessed with seeing anything to do with Beatrix Potter in The Lakes.
But this is still a bit marginal - I’ve seen plenty of mention of Cornwall in the last few years but I’m typing this whilst looking out on a perfect Cornish beach scene at the height of the season and I’ve hardly seen or heard an American
in the last 10 days.
Some of these locations are big enough to cope with a significant influx of people and others not so much so. The likes of London, Paris and Rome can cope but not so much the likes of Skye. There are similar pressures at the Cinque Terrace and the Amalfi coast in Italy. I would encourage anyone coming to Europe to please come but encourage you to travel the road less travelled - you’re welcome from the locals will be that much warmer and you will feel that you’ve seen the real country. The Cotswolds, whilst nice enough, really are not the best expression of the British countryside. There’s a reason the Cotswolds are designated as a National Landscape and not a National Park like many other areas.
There was one American I saw this morning. My daughter-in-law and I went on a tourist fishing trip and one of the 10 of us had an American accent. For some reason she declined to actually fish but still made a point of giving the skipper a £20 tip. The only other tip he got was a packet of jelly babies from a 7/8 year old boy. I hadn’t even thought of a tip on top of the £48pp the trip cost.*

Posted by
9092 posts

David, we certainly didn’t see (or hear) an overwhelming amount of Americans in Wales this past month. Germans, French, and Dutch (and folks from other parts of the UK) far exceeded visitors from the U.S.A., at least where we went.

Johnew52, thanks for noting that thread from a week ago. That’s the Wall Street Journal reporter and article I was just learning about. It took Apple News (and me) a week to catch up.

I do want to add that, if over half of the 340 Million Americans now have a passport, and only 24 Million trips to Europe were taken last year, then only about 14% of Americans went to Europe, if everyone just went once in the year. Either other continents are getting a lot more American visitors, or more Americans are staying home than traveling abroad. I’m not certain that we’re “everywhere.” American TV, music, and fast food, maybe, but not every person.

Posted by
952 posts

Definitely agree. Most recently I’ve enjoyed Sicily and Romania, and am heading to the Baltic States next month. And London later this year, but as noted, it’s big enough to welcome everyone. But the thing is, it’s easy for people like me to say skip Florence and Venice and go to Romania, because we’ve already seen Florence and Venice years ago. If you haven’t been, you want to go, and that’s completely understandable. Speaking of Cornwall, back in May 1972 you would have seen an American family exploring in their rental car, including 10 year old me, enjoying castles and fish and chip plates for 20 p. But that was as unusual then as now (my dad was a prof doing research in UK).

Posted by
9092 posts

For some reason she declined to actually fish but still made a point of giving the skipper a £20 tip

That’s amazing! I’d figure that a “fishing tip” was where to go, or when, or what type of lure to use, but not a gratuity!

Posted by
18401 posts

Get off the beaten path! It's not hard and the rewards are immediate
and obvious. Go places where that stringer for The Wall Street Journal
has never heard of and would never imagine going.

At the same time, I wouldn't send travelers elsewhere if their dream has been to see the Colosseum, the Uffizi, Westminster Abby, the Louvre, the Eiffel, Sagrada Família, or any number of other most-visited attractions in most-visited cities? It's their dream, their money, their time, and whatever we can do to help them fulfill their wish list and have a wonderful trip - crowds be damned - is fine with me. Sometimes there's some managing of expectations, as far as crowds and heat, but I sure I wouldn't tell them to throw in the towel and go somewhere not on their personal must-see list. I definitely wouldn't want them to feel less-than on these forums because of choices not off the beaten.

Posted by
27188 posts

David is correct to the point that Americans arent very creative in their destinations. Americans make up 3% to 7% of European tourism, depending on how you count it. But thats the average across the continent. My unscientific guess is half or more of the American tourists are in 4 countries; France, Italy, Spain and England. The other half is in the other 40-something European countries. They sure arent in, or spending much time in, the part of Europe I live in and visit.

But I tend to agree with Kate people should go to what interests them and where their dreams are. I also hazard to guess those encouraging tourists to go to the Roman ruins in Bulgaria instead of Rome have themselves been to Rome, are glad they went to Rome, exempt themselves from their advice and didn't get to Bulgaria until a decade later.

Posted by
6807 posts

Maybe the tip was meant for the fish! ;-)

I appreciate the good points John made above about why people travel to some places rather than others. The only beach destination I've sought out in Europe was Normandy. If I want to frolic in the surf (avert your eyes) I'll go south from here, not east. For me Europe is about the places and things I studied in history and art history classes many years ago. I'd love to have them to myself but I know better. Luckily I can travel outside of summer, and I still have the energy to scratch the travel itch. And I've come to appreciate the way Europeans manage civilized living together in much denser places than most Americans could handle.

As for the 18-24 year olds, go for it! Experiences over things. I'll never forget my moped trip across northern France at age 19. And I'm grateful that now I can afford trains and hotels and premium economy.

Posted by
16236 posts

In July when Paris sizzled , I saw numerous, numerous Americans of all ages from college student groups to senior citizens on the Champs Elysee, where tourists can be expected to be and at other "tourist" sites

I won't say Americans are everywhere , even in Paris relative to other foreign tourists, such as staying Gare du Nord.

Like last summer the city in Germany, where I see Americans, more than any other city, is Munich. Not Berlin, not Hamburg, most definitely not in eastern Germany where apart from Dresden they are not to be seen in any numbers.

Posted by
3129 posts

Even in the most frequented cities, there are places where Americans are scarce. Last year in Paris and in Rome we stayed in very nice neighborhoods just slightly off the usual tourist haunts and I don’t recall coming across any English speakers.

Posted by
544 posts

I haven't been to Europe recently but in the last 10 years I have only had the pleasure of talking to one American during my travels. We hiked the last half of Red Tarns (Mt Cook/Aoraki NP in NZ) together.
I have been on the road travelling for 2 weeks in Western Australia and South Australia so far and haven't met any. Met none earlier this year during a week at the huge Tamworth music festival but there were some American performers.
Last year met none during 4 trips in NZ and Australia.
5 days in tourist hotspot Kalbarri and I met Dutch, Brazilian, German, Austrian, British, Malaysian, Indonesian, Indian, Chinese, Japanese, Belgian, French, Italian, Canadian, Kiwis ... but not a single American.
Hobbiton. We had Brits, Chinese, Czechs, Spaniards, Japanese. No Americans.
Are you guys avoiding me? Do I need to change my deodorant? Interestingly Americans are the number 2 nationality visiting NZ yet I couldn't find any except for that one on a steep lonely track in the Alps.

Posted by
18401 posts

I also hazard to guess those encouraging tourists to go to the Roman
ruins in Bulgaria instead of Rome have themselves been to Rome, are
glad they went to Rome,

I am thinking the same, Mr. E. We are blessed with a lot of well-traveled posters on these forums who, having already covered many most-visited places/attractions, have had interest in poking other corners on successive trips. Bigtyke, I'll agree with you too that it's often not difficult to find quieter-but-interesting corners in very busy cities. You just have to allow the time + have the interest in making it happen!

Posted by
27188 posts

Kate, I went to the most popular places between 1980 and about 2000 and I am happy that I did. Wanting to see Athens and Rome is natural if you have any interest in where civilization and culture originated. The only suggestion I might make after now regretting that it took me so long to look further than the obvious, is to mix it up a bit. To borrow from the previous post, Rome for 5 full days and Bulgaria, including Roman Bulgaria, for 5 full days. Some of its pretty fascinating and devoid of overtourism. Most people have never heard of Serdica (Sofia), Philippopolis (Plovdiv), Nicopolis ad Istrum, Diocletianopolis (Hisarya), Augusta Traiana (Stara Zagora), Odessos (Varna), Villa Armira (Ivaylovgrad), Heraclea Sintica (Petrich), Castra Martis (Kula), Novae (Svishtov), Pomorie Tomb (Pomorie).