Of course there are several things I expected to love when my wife and I began our (long-postponed) annual trips four years ago--food, architecture, art, people (at least in many places), etc.
One delightful surprise has been that reading seems to be a status symbol among young people in many countries! As a college professor, I have seen a striking decline in literacy in the USA in the last 30 or so years. But (for example), during our trip to Italy last May/June, a great many piazzas contained some young person on a well-placed bench perusing a book, often a thick hard-cover. Whether they were actually reading these books or not, it was great to experience a culture in which caring about literacy actually seems to be part of looking cool for one's young peers. What a breath of fresh air. A corollary pleasant surprise has been the number and quality of bookstores in Europe.
Sorry if this comes off as a rant; and yes, I am close to retirement :-) But how nice to be able to travel to such places.