Found it myself, thanks. Info for Eurostar website pasted in below in bold for posterity.
You send an email! I think after you've booked. And then they get back to you and tell you okay or no? If so doesn't make planning the easiest process, emailing back and forth with a European bureaucracy for approval after you've bought a ticket. It would be great to at least know which are the "select trains" before buying tickets.
Will give it a go and see I guess ... :)
Travelling to and from London with a Bicycle
You can book a space for your bike by emailing [email protected]. This service is currently limited to selected trains between London, Paris, and Brussels, so please book early to avoid disappointment.
We can only transport fully assembled bikes on trains travelling between London and Brussels. If you’re travelling between London and Paris, your bike must be disassembled and in a box or bag when you drop it off.
You will need to drop your bike off at our luggage area before heading to departures. When you arrive at your destination, your bike will be handed back to you on the platform, so make sure you only bring what you can carry safely. Trolleys will not be provided.