Edit: On a suggestion, I changed the title of the post.
I've been enjoying Dave's recent post about Trip Advisor and thought I should start a separate post instead of risking hijacking his. I thought this blog from Cameron Hewitt was very good https://blog.ricksteves.com/cameron/2018/06/crowdsourced-reviews/ and it raises the question of who you are/should be writing a review for. I note on some of the replies from the other post is that some people have a strong belief that its important to help out the little guy by leaving positive reviews. Cameron's point in the article is that reviews should be meant to help the traveller, not the business.
At the end of the day, your experience staying at a hotel is shaped by
any number of factors. If a hotel has sweet, earnest, chatty owners,
but the paint is peeling off the walls and the nightclub downstairs
just extended its closing time until 5 a.m., don’t potential future
guests deserve to know that? Giving nice people inflated ratings feels
altruistic…but you’re hurting other travelers.That’s why, the next time you’re reviewing a hotel online, I urge you
to be honest. Crowdsourced sites don’t have to be purely about
promoting hotels — they can, and should, be about looking out for your
community of fellow travelers. It’s OK…go ahead and say what you
really think. (We do.)
What's your feeling, help the business or the traveller? What about when doing your research for a place to stay, what is it you want from a review?