I cannot open the article without creating a “free account” but I get the gist, and agree with what (I think) it says.
Instagram, TikTok, etc. have created a hunger to see certain popular sites, and it has pretty much ruined tourism in some areas. Everyone who follows those internet sites and sees beautiful photos wants to “go there”, without any guidance on what is really involved.
Here where I live in Washington State, the result of the many photos posted on Instagram of beautiful lakes like Colchuck has led to a near-impossible situation—-too many people, many of them unfit, or untrained, or unfamiliar with wilderness hiking ethics, showing up and trying to park in a small lot already filled when they arrive. The result during and after the pandemic has been chaos—people parking along the narrow dirt road, blocking the road itself. Elsewhere it is long lines—-2 hours or more—-at the entrance stations for many national parks. We have reservations for a HIgh Sierra Camp in Yosemite in 2 weeks, and it comes with the required entry permit, but I am dreading the long line at the entrance station—-mostly people who have no clue they needed a reservation to enter the park. They saw a photo on Instagram, or read a bog by an “ influencer”, and wanted to go—-without any preparations whatsoever. And they will be turned away at the gate when they make it to the front of the line, but in the meantime they will clog the line and cause delays for everyone else who took the time to read up on park entrance requirements.
On Tripadvisor forums, one of our most helpful “Destination Experts” for Olympic National Park answers every question about visiting there with “start with a guidebook”. And plan from there, not from Instagram photos.
Over and over we have seen too many itineraries for Europe, and specifically for Switzerland, driven by this internet-fueled desire to “see it all” and “FOMO”. Or they see photos of the Tre Cime and Lago Braies in the Dolomites and think they can check both off their list in one day. The reality is that the parking lot for the Tre Cime trailhead is at the end of a controlled -access road; there is a toll to drive the road, and when the parking lot is filled (usually by 9 or 10 am) they close the tollgate and no one can get in until the early arrivals finish their hike and depart. The resulting line can be 2 hours long or more. Yet there are so many equally stunning places in the Dolomites to see, without the Instagram fame. Let’s keep it that way.
People have been misled into thinking it is easy to visit these popular places. As someone below so aptly said, “all you need is a few clicks and a ticket”. That is, unfortunately, wrong, but the overcrowding resulting from the false impressions created by Instagram et al. is ruining the travel experience for others who do their homework and prepare properly. I am, honestly, feeling worn out with trying to help people create a more realistic itinerary, with “less is more”.
We subscribe to the Economist print magazine, so I will look for the article.