The better value of the USD is a good thing for tourism, maybe not so good for US industrial sector.
The published rate is now $1.01 to the euro.
But do keep in mind that most of us will not get the internet published rate.
Visa today is charging $1.03 to the euro.
I just purchased 100.00 € from my bank for $103.33 (I have some Euro cash business early in my trip to Hungary (not Euro) and my stockpile of Euros wont cover it).
Inflation rates in Western Europe are running a bit below the US so that will help if you want to do comparative shopping.
While it’s a good feeling to be closer to the Euro, if cost savings is the goal, look East where the power of the dollar is substantially stronger than a year ago; on top of the fact that everything is 25% to 50% less than the US to begin with.
But, yeah, it’s a good time to travel on that one account.