I realise this is a provocative statement as there are probably many of you who have paid a lot of money for trips you will not be able to enjoy. But, this situation is a disaster for every company in the travel business. The large airlines and big hotel chains will probably survive one way or the other. But for those of you who have made reservations with smaller companies, ask if you can rebook or get a voucher instead. And if they insist that not refundable means not refundable, don't complain and try to get them to bend their rules since these are extra ordinary times. The times certainly are extraordinary, but smaller companies are fighting for their survival and many can't afford to be generous. I have a friend that runs a guesthouse/B&B/small hotel/whatever you want to call it with her husband and she wrote a very heartfelt post on Facebook a couple of days ago about the situation. So please think twice before you ask for a refund!
And now for a bit of shameless advertising:
I usually don't do this, but desperate times and so on. Have you ever thought it might be nice to visit a charming small town without having to deal with the crowds in Hallstatt, Rothenburg ob der Tauber or Český Krumlov? Then why not visit Vadstena, a small and very charming on the Swedish countryside. It is a popular destination for Swedes but hasn't been discovered by the large international crowds. Located on the eastern shore of Vättern, Sweden's second largest lake, it offers beautiful surroundings. Here you will also find a well preserved old town with among other buildings Sweden's oldest preserved town hall, built in the early 15 century. But the most well known buildings are probably the impressive renaissance castle and the monastery (including the monastery church). So why not stop by next time you are in Europe? And if you want to help my friend, consider staying a night or two at Pensionat Solgården.