I have been thinking about a trip to Europe this spring and have been checking fares. After my searches, I delete cookies. I wonder how many of you travelers know to do this?
The airline search engines latch onto you when you look for fares. A cookie is places on your conputer so they know what fares you have seen. It is an effort to make you jump the next fare visible if you missed a good price while trying to decide.
It takes only a minute but you will see fresh fares and not be tagged.