British Airways Avios devaluation coming Dec 15th

British Airways is managing to turn off so many loyal customers. What with the changes to the Executive Club making it more difficult to achieve status and now the Avios devaluation there now is no reason to remain loyal to the airline or the Oneworld Alliance.

Thank you for this timely post. It is absolutely amazing to think that their fees could go any higher!!

I am flying to Rome and back from Seattle on frequent flier points in April/May. My flight to Rome used Avios on British Airways and cost me 41,000 Avios and over $300 in fees/taxes including “$180 in carrier imposed fees.” Compare this to my flight back to Seattle on the newly opened Alaska nonstop service. Only 30,000 points and $65. Before you ask, the Alaska nonstop didn’t start in time for the flight to Rome. As an added bonus, Alaska allows one to earn points on flights purchased with points where British Airways does not. Both are part of the One World Alliance.

British Airways is simply pricing its fees to the point that their redemptions became less appealing long ago. I’ve cleaned out my Avios now and certainly won’t put any effort into earning any more.

Believe JC said it all. I couldn’t have said it better.

I am using up my Avios so I can be done with them.

As someone online stated, "They were once the "Queen of the Skies" but now are more like a badly run discount airline.