Well, considering that I find that Marriott Hilton etc. in Europe are way more expensive than other options And also often very poorly located while I’m pretty loyal to them in the United States, I’m not at all loyal to them in Europe. I will stay there if I could stay for free using my rewards, but if not, I’m going to stay at someplace else more than likely.
But I don’t rely on Rick anymore than I just rely on any one review. For example, the statement above about Marriott having thin walls and poor service. I do have a favorite Marriott in London and Paris that I have used for years when I have points and neither of those have either of those problems. Generalizations about any place generally don’t work so you need to research the hotel you’re looking at and see if it meets your needs.
I’ve also developed my rules for reviews. When I’m reading reviews if it starts the statement about how they didn’t expect an upgrade because it was their anniversary birthday honeymoon random event they made up, but one would’ve been nice. I quit reading. Obviously, they expected an upgrade or they wouldn’t be writing about it and now they’re going to find things to complain about because the hotel didn’t realize how special they were. if the review complains about how the airline lost their luggage and the hotel didn’t help them, ignore the review. I’m sorry that you can’t tell the difference between the hotel and the airline but I can. (same rule applies for any complaints about taxis, etc. in the hotel review). if everyone in the hotel was rude and mean to them- ignore it. If everyone you meet at any location or place is rude to you, you may want to look in a mirror. ( I’ve been to some hotels with some rude front desks. And one of those was a Rick Steves recommendation in Paris, but the maid was not rude and the evening clerk was not rude.) if the airline canceled their flight or for some other reason, they didn’t show up for the reservation and the hotel won’t give a refund - Ignore the review. You need to read the terms and conditions of your booking and understand them. Most hotels now have a 24 hour cancellation so if you just don’t show up, you’re not getting Refund. They were holding a room for you so They couldn’t sell it to someone else. They deserve some compensation.
If a reviewer is on social media and they’re unhappy, that’s actually probably a good sign, imho. Several years ago I met a social media wannabe and literally when she gets to a hotel, restaurant etc. she stops and tells them how many thousand followers she has and about her social media presence and then expects upgrades, freebies etc. When they don’t do that she proceeds to go on social media and trash them. Obviously I no longer talk to this dingbat, but I don’t think she’s alone. . I’ve stayed in one social media popular hotel in Florida. Horrible service and way overpriced but cute places for your Instagram and TikTok videos and they advertised that they would help you with your social media posts. They just don’t help you with anything else. ( if anybody is going to lake Nona, let me know I’ll give you the name of this resort)’