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Toblerone Shrinking

Toblerone bars are shrinking in weight but not the price. Shocking news.

Posted by
7710 posts

Before panic sets in, the change is just for the UK market to adjust for the lower valuation of the Pound, keep price the same, hrink the bar rather than raise the price.

About the only thing to glean from that is obviously someone thinks the Pound will be slow to rebound, if it does.

Posted by
23464 posts

That is standard US practice for years. Watch the Hershey bar shrink.

Posted by
3521 posts

I have seen the pictures of the new bar -- it is an abomination! It looks like they took out every other triangle from the bar.

Posted by
3201 posts

Wonder how much it cost them to re-tool the machinery to make the new shape?

Posted by
2393 posts

Candy makers have been play this game forever - shrink the candy to keep the price - they think they are fooling us...

Posted by
5380 posts

It is equivalent to around an 11% price increase.

Must have been easier to retool the chocolate than the boxes and wrapping, which remain the same size.