I think many of us know people who won't own a VW or Mercedes-Benz, or even a Ford, because of the histories of those companies, and it's certainly true that many companies with German complicities have never fully acknowledged, let alone made amends, for their past actions.
But it wasn't until recently that I learned that the company that owns many food brands including Panera bread and Krispy Kreme donuts and Pret a Manger and even Einstein's Bagels, called JAB Holding Company, was an early and enthusiastic supporter of Hitler and national socialism, and employed slave labor in their facilities during WWII.
Now the families that have inherited JAB have started a foundation that is doing good work to confront the past and run programs that counter prejudice and hate:
https://www.alfredlandecker.org/en/article/the-story-of-the-alfred-landecker-foundation
When you're spending your travel dollars and taking in your vacation calories in Europe, do you still give some thought to this issue? Are there businesses that you won't use? How do you resolve your own conflicts over liking a product or service that has a dark past?