"A study was done a few years ago comparing customers at US McDonalds and French McDonalds. The French customers spent more time on average eating at McDonalds than their American counterparts."
You're right, Frank. And contrary to what the author wrote, McDonald's was in France before 1979. But it failed. It did serve wine and beer, it had all the usual food, people could smoke, but it didn't have seats at the tables. I can't remember if there was some sort of thing to lean on, but I do remember we couldn't sit . They wanted faster turnover because lunch for a French person was too drawn out for McD. So people voted with their pocketbooks and went to the brasserie or tiny restaurant up the street. The McDonald's closed all their restaurants but then came back years later with with a different model and different franchise.
Second mistake: O'Tacos uses flat bread or buns, not tortillas. A French tacos (yes always with an s) was invented by a man living in a suburb of Lyon. It was with a thicker bun than this flatbread, but the combination of marinated meat, vegies, cheese, panini-like toasting, and it took off. There's New Yorker article about the French tacos. Just remember that it has nothing to do with anything Mexican. https://www.newyorker.com/magazine/2021/04/19/the-unlikely-rise-of-the-french-tacos
This should be required reading for anyone going to France. LOL.