You talk about smart cards with chips as if they have just been discovered and implemented in Europe. Not so! When my husband got a job with the English Translation Service of the UN, we moved to Manhattan in 1994. We already had smart cards, and probably had them for at least a year before we moved. My parents were living in the Dordogne, and regularly had problems with their American credit cards, even with people who knew them, because their cards didn't have chips.
My mother is French, and my husband is British, so I have both traveled to and lived in Europe. I find that Americans like to think of Europe as a quaint old fashioned place that's big on charm, but not so great on technology. Nothing could be further from the truth. In many countries, Europeans are on the cutting edge of modern technology, way ahead of Americans. And a lot of Americans don't want to hear that!
Please educate Americans to this! Smart cards have existed in Europe for over twenty years. Don't give the impression that it's an new innovation, just because we haven't yet adopted it in this country.