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When should I buy air ticket...??

'Fair’ pricing is over

To be sure, airlines have long offered different prices to different people, even for the same route, based on factors like how travelers book—directly, via a comparison-shopping site or a travel agent—or how far in advance they shop. As far back as a decade ago, travel websites showed different prices for precisely the same itinerary based on details like which browser a purchaser was using to search for fares. But the use of AI supercharges this type of price discrimination and puts airlines into a legal gray area.
https://fortune.com/2025/07/16/delta-moves-toward-eliminating-set-prices-in-favor-of-ai-that-determines-how-much-you-personally-will-pay-for-a-ticket/

Seems passengers are ever more just sheep to be fleeced/sheared.

Getting harder to 'outsmart' the airlines on pricing. And makes the thought a consolidator is going to get you a 'deal' even more improbable

Posted by
578 posts

You're not a customer; you're not a passenger: you're the unfortunate flesh-envelope that comes wrapped around money.

-- Mike Beebe

Posted by
4111 posts

I would never recommend anyone use a consolidator or any other 3rd party. Buy directly from the airline app or website.

Posted by
8743 posts

It is just amazing that a public company would work to maximize profit for it's shareholders, it is almost like that is what they are in business to do.

But honestly, it is pure open market, they offer a price based on their best information, you either accept or go elsewhere. If enough people go elsewhere, or refuse to travel, prices drop. If everyone buys anyway, then you are underpricing your product.

AI really is not the issue, not underhanded, similar algorithms and tactics have been used for years. Keep in mind it also works both ways, if you continuously reject "high" prices, they may drop to try to "sell" you, or they may just write you off as a customer...while we all might be customers. not all are "good" customers.

Posted by
4003 posts

What do people ink Facebook and Co. are doing with their data? Using WhatsApp and other tools feed the machines with data fleecing customers. There is a good reason why Mr Zuckerberg can easily afford traveling on 118 metres long superyacht LaunchPad.