As a Skymiles member, I received an email this morning inviting me to vote for which European island I would like Delta to fly to next summer---Malta, Ibiza or Sardinia.
It doesn't say where it would fly from or if this is actually a nonstop flight from the US.
Actually listening to its members? Publicity gimmick?
You decide.
A lot of larger / established companies made the learning that it is better to involve (potential) customers early to take better decisions, to save time and to avoid sunk costs. Besides expensive external market studies this is a cheap and easy way to gain more insights what customers need / want. A lot of start-ups have this organized into their product development chain already.
It doesn't say where it would fly from or if this is actually a nonstop flight from the US.
A very valid point. This question has the potential to be answered differently in San Antonio or Miami compared to Boston or Philadelphia
btw: what was your decision and why?
I don't think Delta flies Europe city to Europe city so it's going to be nonstop from the US, and from JFK of course. Possibly Atlanta, but JFK is their major European gateway. Definitely not from Salt Lake City.
https://news.delta.com/skymiles-members-choose-deltas-newest-island-destination
As someone who has been to two of those three and researched a LOT of air routes in the Mediterranean, Sardinia is the one in most need of more flights, by far. Malta is fairly well covered, as is Ibiza, plus both are small and it makes sense they are less served. To get to Sardinia with only one plane change is fairly limited despite the large island being served by three airports.
