WSJ reporting that Lufthansa is trying to buy a piece of ITA if that is of interest to you.
They missed a great opportunity, they should have branded it Ferrari Air.
Posted by
Uppsala, Sweden
6970 posts
There is also an official press release: https://www.lufthansagroup.com/en/newsroom/releases/lufthansa-submits-offer-to-acquire-a-stake-in-ita.html
Posted by
Colorado Mountains, USA
7937 posts
For Ferrari Air, think of how expensive it would be to have to repaint the entire fleet that vibrant red!
Maybe calling it Vespa Air would only endear it to Italians, and conjure up images of small and maybe underpowered (not to mention smoke-emitting exhaust) craft for everyone else - but it would be really Italian!
Posted by
Citizen of the World
2006 posts
“Frecciarosa Skytrain—Where the Sky is the Limit.”
🚀
Posted by
Italy
3812 posts
and maybe underpowered
You'll be to surprised to learn that the rest of the world doesn't force Piaggio to sell only underpowered Vespas like in US. Otherwise, since 70% of Italy lays on top of some mountain/hill, Italians would have never felt in love with mopeds.
Ferrari company would have never let her name be mixed with Ita/Alitalia that may be the most hated brand in Italy after Juventus.