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PLAY Air = the new WOW Air

A couple of former WOW Air executives announced in June that they were raising capital for a new airline whose concept would be similar to WOW Air. The working name? WAB Air (WAB = We are Back).

It looks like they have been successful in their capital raising efforts. Meet Play Air, which plans to begin intra-European flights soon and to announce US destinations in the spring.

I like the livery!

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WOW's rise and fall should show what NOT to do, rather than invite a repeat performance.