Afar magazine suggests that if your flight is asking for volunteers to be bumped, ask to get an upgrade to business class. Not sure how well that would work.
They also mention that many of the bidding to upgrade programs run through a site called Plusgrade.com. My two recent experiences with flight showed me that different airlines handle upgrades differently, United was very gentle and softspoken about the option and Delta practically hung onto my shirt collar and begged me to do it.