Its interesting but I tend to be a skeptic with these sorts of stories. The author admits he doesnt know how the system works but because it doesnt provide an outcome that he understands it must be deceptive. Even the first example I understand what "might" have happened for two much different fares, but the author never asked the question to determine or provided the informaiton for a reader to be able to guess. One driver in the area, thats the cheap fare, second fare had to wait 10 minutes longer for a driver from 7 miles away .... or not .... but thats too complex to try and understand so lets just say deceptive. Its easier. One option was never mentioned. You are quoted a price before you say "buy". If you still push "buy" then it was apparently worth the money invested or you would have called the other provider.
The drivers are being paid less then they once were. Is this an article on deceptive marketing or an article on social issues? Or just a hit piece to grab some clicks? Fine, if Uber takes too much of the money, quite working for Uber. Wait, people still want the job? Then the rate is fair. So they are both underpaid by Uber and overpaid by Uber if the value of their ride increases or the overhead of their ride causes the fare to increase? So its a no win deal? The govenment should take it over and run it I guess.
But none of this matters in some of Europe. In my city for example, and there are others, Uber and Bolt are just radio dispatchers for independent taxi drivers who must use a meter and who can only charge the government approved rate ... not more and not less. They drive yellow cars with signs on the doors and lights on the roof. So check where you are going before you let this affect who you are using. Oh, here, I prefer City Taxi.