Delta and Shake Shack

How in the world are they going to make the burgers taste good??

It has to be pre-ordered. Shake Shacks are found in terminals at major airports. I know T4 at JFK has one.

I know another airline serves burgers but I can't remember which one.

I wish American would stop their ultra complicated foodie/gourmet selection on international flights and offer some simple selections. I had a chat with a FA on my most recent flight about this and he said he heard from a lot of passengers wishing the same.

How this is supposed to be a draw or Delta selling point is a giant mystery to me.

No matter what cabin class I'm in, I do not want fast food. If I'm paying or using miles to fly in the front of the plane, I most definitely do not want fast food. Really, does anyone think "Yay! I just spent 500,000 Skymiles on a premium cabin and I get a burger and fries for my meal!"

If I wanted Shake Shack, I'd just go get Shake Shack. There are two of them within five miles of my house. I know there is a Shake Shack at JFK (I've eaten there) and I'm pretty sure there is one at ATL. No doubt there are others at airports

Again, how is this considered a perk of flying in first?

Again, how is this considered a perk of flying in first?

It beats the sawdust-and-cyanide they're serving in coach!

-- Mike Beebe

@Mike Beebe

I don't know, I've had two pretty decent meals on Delta in the past few months. One was in premium economy in September, a good chicken curry with jasmine rice and some braised bok choy. The other was just this week in main cabin, a pretty tasty chicken and vegetable stew over polenta.
Don't get me wrong, I've had plenty of subpar meals on Delta in the past, but those two I described I would choose any day over fast food.

"Yay! I just spent 500,000 Skymiles on a premium cabin and I get a burger and fries for my meal!"

And they won’t even get the fries. Delta is serving potato chips with that burger.

I am with you. How is that burger going to even taste good after being reheated on the plane?

Shake Shack is stupid for doing this... sorry but allowing Delta to burn your food into a hockeypuck is hardly going to win customers.

I would hope they did some sort of survey or test. Actually I would bet money they did. Just tge RS crowd has a finer pallet than the average Delta customer.

Do you get to 'customize' the cheeseburger, or do you get just the basic burger?

I think getting a sub sandwich from your favorite vendor and flying in less than 1st class would be the better choice.

Just discovered there is a Shake Shack about 5 miles away. The basic burger is $7.49 ( plus tax 10.5%). Not on my 'places to go' list.

I think the purpose is two-fold. One, Shake Shack gets to spread their footprint. Two, many people in First Class on Delta will have an alternative to these type of entrees.

good chicken curry with jasmine rice and some braised bok choy. a pretty tasty chicken and vegetable stew over polenta.

While some may like these entree choices, many would not. Shake Shack in first class will be a simple alternative that most people do like provided it isn't cooked like that mentioned hockey puck.

there is always some pasta alternative offered. And besides, what have the people who don't like those entrees been eating all this time?

I've always thought there is a bit of brainwashing involved with premium class amenities. I've seen so much grumbling on other social media travel forums about what's in amenities kits, for example. I don't understand how people get so worked up about those. It's been spun like it's something really special, unique or exclusive, I guess, and people have bought into it. But if you can afford a first class seat, you can probably afford to go buy whatever full sized products you want, so why the weeping and gnashing of teeth?

Delta trying to make it sound like Shake Shack is something unique or a special experience or a reason to buy a business class seat is just silly. But people will probably fall for it.

Unless the folks at the Delta News Hub have completely forgotten their own branding, you won't see this going to Europe. They specifically reference "First Class", and Delta is quite serious about always calling their intercontinental business class Delta One. So, domestic flights in First, on which they've served a cheeseburger in the past...without the Shake Shack branding. That cheeseburger actually got some decent reviews over on FlyerTalk.