I have several on-going searches for airfare to three different destinations (two international and one domestic) and have been appalled at the pricing found for all of these trips. Knowing the price of airfare has been on the rise, and being a fairly savvy buyer, I have been using travel web sites (e.g. Kayak, Hipmunk and a bunch of others) plus directly searching airlines web sites. Still ain't getting no satisfaction.
My wife calls today and is quite excited to have found better airfares, during a lunch hour search, of some of the same sites with the same searches I am utilizing. Huh? Being a doubter, and with my ego slightly bruised, I ask her to email some screenshots just so I can insure she had not made a mistake. When I examine the screenshots and pull up my matching searches they are identical with the exception of price. Her pricing is $200 less for the same flights!
So I go to a different computer and open Google Chrome, instead of Safari, and directly type in the info (without using any bookmarks and none of my airline travel acct info) and am then able to replicate my wife's pricing. Whoa! Clearly something in my travel purchasing history is being captured and used against me to provide a price the airline believes I will pay. I have become used to specific targeted ads based upon my web browsing habits, but was unaware that retailers are now attempting to set pricing based upon spending patterns (and I even suspect based upon my income and credit rating scores).
Lesson? Clear your cookies, search without using airline club acct info and it does not hurt to use another computer/browser to double-check you are receiving non target specific pricing.