Air Canada has announced recently that they're now joining WestJet and charging a fee for each item of checked luggage ($25 for the first bag, depending on class of ticket). This follows their other recent decision to start cracking down and enforcing the size and weight of carry-on luggage. I had a brief look at ticket prices, and the "unbundling" that was mentioned to justify this move doesn't seem readily apparent, as ticket prices seem the same as before this change. My impression so far is that the rationale provided by the airlines for this change is a load of rubbish!
While they may just be following the lead of most other airlines, it still seems like a consumer rip-off, given some of the huge profits the airlines are making these days. As someone mentioned in one of the news articles, the situation is different in Europe, as if consumers there don't like the prices they at least have a reasonable alternative and can use the very efficient rail or other transit networks. For travel in Canada, that's not a realistic option, especially given the size of the country.
I wonder if passengers will adapt to these changes by loading up to the maximum allowable limit with both their carry-on and "personal items"? If so, the overhead bins will really be packed to capacity now! I wonder how many people will have to go out and buy new carry-on luggage that meets the new sizing rules? I can easily manage travel with one carry-on bag for domestic travel (currently using a Tom Bihn product), but I haven't mastered the one-bag method for the longer trips to Europe yet (I'm working on it.....).