My youngest and I travelled First Class with Virgin from London Euston to Glasgow Central last Friday. We were orginally going to return on the Sunday where an upgrade to First can be paid to the conductor for £25 for an adult from Glasgow to London however it is a much reduced service and you are only provided with a packed lunch and soft drinks but due a change of plans we had to return on Monday so I decided we'd slum it on the way back.
I decided to opt for First Class because we had a family rail card which reduced the price, there was lounge access at Euston station (I hate packed London stations), food and drink were included in the price and wi-fi was free and as I had no intention of allowing my son to tether to my mobile phone for 6.5 hours this was a major attraction for me.
The seats were fine, we had a table with power. Wi-fi worked well and there was an entertainment system called Beam with a variety of films, programs, games etc much like aircraft entertainment screens. However you can't stream your own Netflix of Prime as this is prohibited so if you want to watch a film of your own choice make sure you donwload it beforehand.
The food was poor and service was slow. The lounge at Euston was small, packed, hot and dirty with a couple of jars of cookies, some fruit and tea, coffee and cold drinks available. We only had 30 minutes to change trains so grabbed some fruit and a cold drink and waited on the concourse.
The train itself is very comfortable however it is difficult to pour a drink wen the train tilts which it does often in order to maintain an average speed of 125mph.
Whilst at Glasgow Central I enquired how much a upgrade to First would be to which the reply was £200! I can assure everyone that this is certainly not worth it.
The seats in standard class were smaller, again we had a table with power however it anyone had sat next to me it would have been a tight fit. Contrary to the claim on their website the wi-fi in standard class was free (at least on that particular route). We bought our own food from M&S at the station, which was much better than what we had been served in First Class.
In summary is First Class on Virgin worth the extra cost? No. The only benefit is a slightly larger seat, I found no difference in leg room between First and Standard class, I'm 6'3" and didn't find either journey uncomfortable.
Obviously I cannot comment for Cross-Country Trains but the reviews I've read of them don't bode well.