In the recent movie, The Equalizer 3 starring Denzel Washington, the lady CIA agent was carrying a Rick Steves Italy guide book. She
carried it in two scenes during the movie.
Posted by
Salt Lake City
17 posts
Good eye Tony.
Posted by
Land of La
8728 posts
Product placement is a complex issue in film and television.
Ones I remember:
Reese's Pieces in ET
FedEx in Castaway
Austin Martin in early James Bond films
Rolex in Daniel Craig’s Bond in the Casino Royale
Dunkin Donuts in Jack and Jill ( if want to see a cringe worthy moment watch to see Al Pacino sing a
Dunkin Donuts promo ad)
Coca Cola AND Pepsi in the 1963 movie One Two Three. Stars James Cagney as a Coke executive.
Posted by
San Francisco Bay Area (USA)
15269 posts
Now you know that every time you purchase a RS' book or tour, some of your money goes to Denzel Washington.
Posted by
Colorado Mountains, USA
7482 posts
OK, so Equalizer 4 is going to need an updated edition!
Posted by
OP
TN/USA
210 posts
You would have to be a Rick's fan to even notice the book. Really only got a slight view but knowing what his books look like was the key. Hate to think anybody got paid for that.
Posted by
near San Francisco
4678 posts
A member of the Rick Steves staff assured us that they did not pay for the product placement:
https://community.ricksteves.com/travel-forum/general-europe/rick-steves-product-placement
Posted by
The Heartland USA
8522 posts
Claudia knows how these things work.
If you were a director and wanted to include authentic details, a generic book wouldn't do. At least some people would know. .
Posted by
Nashville, TN, USA
3798 posts
Claudia knows how these things work.
Stan, you're right.