4 days in switzerland in July

Murren is a quaint, car-free town with, as you noted, small shops, grocery stores, restaurants and hotels. We stayed at the Hotel Alpina--here's their website: www.muerren.ch/alpina As previously noted, it's a short walk to Gimmelwald. It is beautiful in this area of the alps and, like anywhere else in Switzerland, their prices for eating out and lodging is high. Have fun on your trip!

Thanks.So I'll look into Murren and Gimmewald. I read a post somewhere that in terms of convenience, murren is more convenient as there are small stores-coop, minos? where we can buy food and snacks as eating out on every meal can be quite expensive.
I will definitely check on Murren travel info.

You could stay in Gimmelwald, much smaller than Murren, and go up to the Co-op to buy groceries in Murren, but then just buy eggs, cheese, sausages, etc. from the locals in Gimmelwald. We bought a lot of food from locals, even milk from Esther, just after her husband milked the cows...that was an experience!

The apartment in Chalet Fontana (in Rick's book) is very reasonable and is available by the day (instead of weekly like many apartments). The kitchen is well-equipped and the Coop market is right across the way. You won't get dramatic peak views right out your window like you would from the Alpina, but all you have to do is step outside.