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September Itinerary help Geneva area

We will be coming from Milan on a Tuesday and then fly out of Geneva Friday morning early. Looking for ideas on what to do/where to stay. My husband loves watches so if there is a watch factory or tour we can do that is a must. Otherwise, we are open for anything.

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I believe La-Chaux-de-Fonds in considered the watch-making capital of Switzerland. Unfortunately, I'm nearly certain an old guide book once cited it as something like "the only unattractive city in Switzerland". I've just Googled for photos, and it doesn't seem ugly, so perhaps I am misremembering or that guide book author once got a traffic ticket in the city. Just don't expect Lucerne.