OK, finally found the correct WSJ article. Ironically, the same guy wrote about the same thing at the same time last year (guess he has it on a tickler):
For Swiss tourism, a weakening of the currency would provide a welcome respite. The sector, which employs about 150,000 people, has been struggling with lower bookings and a lack of snow during an unusually mild winter.
Overnight stays by foreign travelers fell 1.6% in the first 10 months of 2015, while revenue from cable-car use has fallen 11% so far this winter, according to the Swiss cable-car association. Many resorts have offered extras to customers, such as subsidized ski passes and spa treatments.
“Switzerland has a reputational problem that it is just too expensive,” said Andreas Züllig, owner of the four-star Schweizerhof Hotel in the Alpine resort of Lenzerheide. “We would really like the franc to weaken—and also for it to snow.”