Eurostar now wants you to be at the station 90 minutes before departure. And people consider that reasonable.
It is not.
I find it eminently reasonable. And anyway, my last trip to London and back, the guidance from Eurostar was to be there 45-60 minutes departing Paris, and 60-90 minutes departing London. In other words, even Eurostar itself (which is protecting its self-interest of having you be able to take the train you have paid for and reserved) doesn't advise you to be there 90 minutes ahead of time in all cases. I didn't go 90 minutes ahead in either case, and I had plenty of time.
Ninety minutes is a red herring. And the Eurostar is by far the most convenient way of going city center to city center without the hassle of hauling one's butt out to the airport and back, packing according to strict airline and civil aviation authority requirements, separating liquids (and only bringing small quantities in a quart-sized bag, etc)..
Not to mention it's substantially better for the environment. Airline tickets are artificially cheap, which is an unfortunate dissuasive decision our policymakers have made. But trashing Eurostar as inconvenient really misses the mark.