Best Airline for Switzerland?

Anything can happen with airfares, but i would definitely buy tickets soon rather than waiting. If you want to try to save money you can look at flying into another European city if you see a cheaper price and connect to Zurich.

I am a big fan of Swiss. I did fly over once in Business by putting in a low bid after booking a steerage class seat. Very nice I must say.

We have flown both Swiss and United to Zurich out of SFO several times now. I like United my husband likes Swiss. They both get you to Zurich. Between the two, Swiss seems to end up being more expensive even if the initial cost looks less because you pay for seat selection. We now fly Premium Economy for extra leg room. I would rather put the $12,000 for BC toward the trip and nice hotel rooms since neither one of us will not be that comfortable or sleep much on a plane even in BC. Since it’s now almost January and your trip is in early May, the longer you wait the greater the chances of the price of flights increasing as planes fill up. I might add that in November I booked flights to Scotland from SFO for mid May. I check back occasionally just to make sure they haven’t dropped and am only seeing increases.

You can research price patterns on Google Flights, and set up Alerts, as the price changes. Just curious- can you book a Swiss Air flight thru a codeshare? At one time, I booked a Swiss Air flight thru United, and the price was better.
The nonstop flights are in more demand, and therefore are pricier.
Good luck!

Did you receive the private message that I sent you earlier? Did you use those methods?

Thank you all for your replies. I appreciate it so much!

I flew SFO to ZRH last February on SWISS in Pre.Economy. I found it really lacking. the seat was awkward and had no back support in the recline mode. food was just ok. I did the bid to upgrade on the way home - Bus Class for 525CH and while expensive it was worth it and much less than had a I booked business in the first place.

I've had better flights on United to be honest. DM me if you'd like more info.

Have you checked British Airways or Icelandair? British often has sales and Business class seats were recently below $2000 for SFO to Madrid. Our kids said BA's premium economy was nice. We've flown Icelandair Business a couple of times, and it's also often a good deal, but from SFO you have to go through Seattle or Portland. Good luck!

Thank you to all! I tried all of the ideas you suggested, and ultimately we chose Swiss Air Premium Economy as BC was just too expensive. Now I have the fun job of planning our trip for 5/3-5/20. Thank you so much!

I am coming to this thread too late I gusss but here is another option:
Use SAS. The outbound flight includes a long layover in Copenhagen but one could just stay in Copenhagen for a few days and enjoy that. Book a short flight to Zurich then. Then on the return flight to SFO there is again a night time layove in Copenhagen and this is long enough to just check into the hotel at the airport and fly out the next day to SFO. The airport hotel we stayed at is the Clarion and it was very nice with a great breakfast in the morning.

One can save considerably using this method if flying business class.