As some of you may or may not be aware, much of Spain recently went through some pretty historic drought and intense heat waves, even in April some parts already reached over 38 degrees! This does not bode well for the coming summer season.
To raise awareness about Spain's underreported climate crisis, graphic design company, Studio Xuxa, developed a series of dark humor travel posters called "Visit Pain". The designs are reminiscent of vintage 1960s Spanish tourism ads, but depict Spain's recent heat waves, which have unfortunately led to droughts and fatalities.
The travel posters warn tourists about dehydration, heat stroke, and sunburn, all part and parcel of visiting Spain in the summer I'm afraid. The goal of the campaign is to spark conversations about climate change and encourage collective efforts to mitigate its impact.
I found the travel posters very interesting and thought provoking, you can view them here - https://www.creativeboom.com/inspiration/visit-pain/