Tourism Is Fine — Until It Isn’t
I agree with @Carlos on this one, but I’d like to open up a different angle — because it’s not just about overtourism. It’s also about something deeper: the loss of identity. This is key to understanding the latest trends in many of the world’s most popular destinations. It’s not about being anti-tourism — it’s about saying no to chaotic mass tourism.
And no, this isn’t unique to my city, Barcelona. I’ve lived in other cities abroad too, and the pattern is sadly familiar. The age of mass tourism — which took off a few decades ago when travel became cheaper and more accessible — opened up a huge opportunity: the chance to explore other cultures, to learn, to connect, and to understand each other better.
That was the promise.
But the reality? Often it’s very different. What we’ve ended up with, in many places, is a flood of people moving from destination to destination, more interested in good weather and Instagrammable views than in anything cultural or human. And sometimes, it comes with a certain self-entitled attitude — as if the locals are just part of the scenery, there to serve or step aside.
That’s not how it works. When you travel, you’re visiting someone else’s home — and that comes with a basic level of respect. You’re a guest, and at the same time, an ambassador of your own culture. Whether you like it or not, your behaviour says something about where you come from.
Now, of course, people can travel for whatever reason they like. Nobody says you have to strike up conversations with locals or do a crash course in anthropology every time you take a trip. You’re on vacation — maybe you just want to relax and have a good time. Fair enough.
But there’s a middle ground between that and treating a place like a theme park.
Unfortunately, too many visitors these days don’t seem to find that middle ground. And when millions of people come to a place every year — like Barcelona — the market adapts. Many businesses shift toward what those tourists want. That's the hard fact of the dark side of capitalism.
That shift brings three big problems:
- Everything gets watered down — quantity gets prioritised over quality, and places start to lose their character and uniqueness.
- Local identity erodes — lifelong neighbourhood shops and cafés close down, pushed out by international chains with deeper pockets and broader reach.
- Massification of everything — the sheer number of visitors turns everyday life into a challenge. Streets in certain areas are packed, public transport is overcrowded, and simple daily routines — going to work, shopping, picking up your kids — become stressful. The city starts to feel like it’s running for the visitors, not for the people who live in it.
The result? Cities that feel less like themselves and more like copies of each other. The same menus, the same shops, the same souvenirs — just a different backdrop.
So yes, tourism is welcome. But if we don’t start thinking more carefully — as hosts and as guests — we’ll lose the very things that made these places worth visiting in the first place.