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Eliquis commercial

I realise that our forum members in Britain never get to see these US pharma adverts, but this is a good one, featuring the Jacobite and the Glenfinnan Viaduct:

www.ispot.tv/ad/nScs/eliquis-whats-next

Enjoy! (The advert, not the product!)

Mike (Auchterless)

Posted by
6206 posts

Those commercials must be different in different areas of the country or on different networks, because I've seen a few ads for Eliquis but never that one.

Posted by
5499 posts

Nice train pictures !! (Hope you have good prescription insurance for the Eliquis, though. Or for its competitor Xarelto.)

Posted by
24641 posts

nice pictures.

It seems so strange to see medicine makers advertising to the public. Here the doctors pick the best solution for the patient rather than the patient telling the doctor which product they like based on an ad.

Posted by
11981 posts

That's the way it should be, Nigel. Last I knew, the US is one of only two countries in the world that allows direct-to-consumer prescription drug advertising (the other is New Zealand.) The cost of that advertising was some 6 billion dollars in 2017, and I'm sure it's higher now. As a citizen of the country with the highest pharmaceutical spending per capita in the world, consumer marketing contributing to those costs, the flood of TV and print advertising we see sets my teeth on edge. There has also been much written by MDs about how these ads can and do cause more harm than good.

Don't mean to discredit that pretty scenery, Mike, or your good intentions in sharing it. :O)

Posted by
24641 posts

Thanks Kathy - I'm not knocking the scenery or Mike either, it just seemed strange to me

Posted by
31 posts

Doctors in the US hate these commercials because patients come in demanding a drug they saw on TV even when their doctor thinks a different drug is better for them. Or when the drug they want isn't right for them.

But the pharmaceutical industry in the U.S. is very powerful and can usually get what it wants. (Their lobbyists have very deep pockets and make "campaign contributions" to politicians very easily.)

Posted by
896 posts

I've seen that commercial here in Pennsylvania. A pleasant shock to realize it was Scotland!

Posted by
1 posts

Interesting. We have seen several Eliquis adds because we are dedicated Jeopardy watchers. We were shocked to see our favorite outdoor spot in California on an add. It shows the incredible Sierra Buttes and Sardine Lake. This area is very alps like. We once encountered a hiker, a priest from Austria, and he loved the Sierra Buttes surrounds and remarked that they reminded him of the Alps and home.

Posted by
1605 posts

I'm always amused by the American pharma commercials because the last half lists the potential side effects. I remember one that said to call your Dr if the drug results in significant rectal bleeding. Can't wait for a commercial for a covid vaccine.

Posted by
11981 posts

LOL, Allen! Yep, THAT is just one of many reasons to ditch the tube during mealtimes! Ew.

Posted by
2448 posts

As a healthcare provider in Primary Care for decades I cringe when I see Pharmaceutical commercials for many of the reasons expressed up thread. That said, thanks Mike for the beautiful photos!

Posted by
1190 posts

Janis, thanks for your work in real life and yr clear and helpful posts here.

Did the floodgates for tv ads & even print ads open about 20 years ago? Seems like it didn't used to be so bad.

A friend who is a pharmacist says they no longer get as many free lunches from company reps

Posted by
1092 posts

Yes, nice photos,makes one want to go back. I watched one channel last week and three out of four commercials must have been for one drug or the other. The remaining quarter was usually taken up by Tom Selleck pitching a bad product, painfully stumbling through his lines.

Posted by
2448 posts

Doric8, to the best of my recollection I believe the tv ads and print ads opened up more than 20 years ago, but steadily increased since then. The "free lunch" provided by Pharmaceutical reps. ended in my community more than 15 years ago. As previously mentioned it is my understanding that only the US and New Zealand can do direct-to-consumer prescription advertising. I still believe that the healthcare provider is the best source of information about the right medication for the patient.

Posted by
585 posts

I must admit when I first saw that commercial, It did catch my eye. Having been to the Glenfinnan Viaduct in Scotland and the Enchanted Resort in Sedona Arizona, as well as the Plaza de Espana, in Sevilla, Spain. ( previous commercials), I had to scream out to my husband, " I've been there." I wonder where they will be filming next? It seems to be a pretty good marketing strategy focusing on stroke prevention and travel. Wonder with COVID, if they will continue to focus on travel or change up the theme. I see this commercial a lot in Missouri.

Margaret

Posted by
3016 posts

I don’t see this commercial either.

I’ve never understood the effectiveness of these commercials. They are half time happy people in beautiful places followed by half time a hasty reading of ghastly side effects like suicidal thoughts, brain damage, death, etc. I guess like all things the assumption people make is the bad side effects only affect other people.

Posted by
61 posts

I am a retired reference librarian. Back in the day when we ran full time telephone reference desks, there was a steady stream of callers asking us to read the possible complications of drugs as described in the PDR. (Physicians Desk Reference)

For many drugs, the last complication listed was often "coma and death". I think we sometimes stopped reading answer over the phone before we got to that one...…………….

Em

Posted by
2448 posts

To Tom’s & Emily’s point, any drug has possible side effects including OTC medications. Also OTC meds. can interact with prescribed medications. Unfortunately I’ve seen this over the years. Concerning.

Posted by
3029 posts

We have been getting this advert in NY for quite a while . Nice shots of Glennfinan and Loch Shiel !