My husband and I will be visiting family in south eastern France (Bozel) and have the opportunity to take their camper van on a camping road trip south into Italy during the last week of August. We have 6-7 days (5-6 nights) to do the round trip and would like Rome to be the farthest south we go (if we go that far). Neither of us have been to Italy and don't really know where to start on deciding our itinerary. Ideally we'd like our return trip to be memorable/enjoyable (as opposed to leisurely driving as far south as we can, then spending an entire day driving straight through back to Bozel).
This is somewhat of a last minute opportunity and I'm feeling overwhelmed by all the options. Should we take the coastal route or a more central route? Should we even go all the way to Rome? Or devote our time to Florence, Venice and the surrounding northern areas? We're more interested in experiencing "real life" Italy than museums/landmarks/relaxing on the beach and my husband is VERY interested in wine :) I've heard the beach areas are very crowded and touristy during August and would like to avoid that if possible. We won't be staying in hotels and will be limited to places we can "camp" in the van.
Any general advice is greatly appreciated!