Does anyone know the dates for the summer sale season in Milan and Florence?
From July 1st to August 30th, 2017.
Even if it should not be allowed, if you look carefully you can find unofficial sales even before the official date. Some shops, for example, make extra discounts to customers with fidelity cards. And frequent customers can often get the sale price in advance of the set time.
I always take advantage of the summer sales! Up to 70% off.