First trip to Italy in 2010 was a real bare-bones job on Alitalia. I had planned, for my first transatlantic flight, to order a couple of vodka tonics and have a nice long nap that hopefully would take up at least half of the eight hours to Rome. When the steward came around and I asked for it, he asked 'red or white?' No vodka. I had to drink some crappy white wine that only gave me a headache, and I never fell asleep. That and the cramped seating put Alitalia on the shelf.
In 2015 it was United to and Lufthansa back. United's just plain terrible, even more cramped seating, but Lufthansa was wonderful and we flew them both ways on our trip last month, even upgrading both times, once to business on the way to Europe and 'Economy Plus' on the way back. Very impressed with them, and hope they don't buy Alitalia!