If you are considering (or if you have already been) a trip to Iceland, you will get a kick out of Iceland's latest promotional campaign:
The Ad:
https://www.youtube.com/watch?v=YmOISr3k3y0
We loved our visit to Iceland. The best way we could describe it at the time was: Sort of like Hawaii, but without big cities, without topical plants, without the crowds, and without warm weather. The geothermal processes are fascinating, too.
Lovely place that one just has to experience.