My spouse was just poking around about Iceland before we leave on the June 15, and found it. About 12 minutes by car from downtown and the sell gas.
Many Americans put it on their sightseeing list. I admit, we would have, too, but it was still under construction during our last visit.
Maybe folks on a budget can load up on food too, especially if they're doing a driving tour. Iceland is very pricey.
I wonder if the free samples there are any different (regional offerings) than those available in the States? I jokingly call Costco our country club.....spouse loves doing at least two loops of the sample tables.