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Best Hotel town on Zakynthos?

My wife and I are staying on Zakynthos for 4 nights and looking for a hotel near a beach, not remote, nor too swamped/touristy. Willing to spend between $125-250 a night. Which town best suits our purposes? (we will probably rent a car) Thanks in advance! Tom

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Zakynthos tends to be a favorite UK "nest" and Brits don't post on this forum so often. If you try Trip Advisors, you'll find gazillions of discussions. Note: you will see wide use of the word "resorts" when they don't really mean Disneyland, they just mean purpose-built holiday areas --- because so many people are just going for a beach & taverna vacation, not any museum-going or ruins-gazing.... mainly the comforts of home in a warmier, sunnier location. So look for recommends from those who seem to want what you are after, rather than those looking for Full ENglish Breakfasts and tavernas with darts and UK soccer on TV.

PS: If you are posting, it's more productive to quote your price range in Euros; here's the best INSTANT conversion site -- http://www.xe.com/currencyconverter/ -- and it's also useful to convert room rates quoted in £.