I'm in early stages of planning our trip for next July and I'm trying to get an idea of what neighborhood to stay in. I discovered short term/daily apartment/flat rental in London through my company and so I am thinking of using them for our vacation next year. They have apartments throughout the city, including in neighborhoods that Rick steves hasn't covered in any of his books.
Based on what we want to see and where I d like to shop, soho and covent garden look goo geographically on the map. Some of the available apartments look very nice as well. But I'd don't really know these areas at all. When I'm there for work I'm way over about 5 min from the London Eye.
So does anyone have insight they can provide on what these neighborhoods are like?