The two main routes from London to Edinburgh have the names of East Coast Main Line and West Coast Main Line. Referring to them by the name of the long distance company who are currently running on them is easy - such as Avanti West Coast or LNER but these names change fairly regularly - remember Virgin West Coast and Virgin East Coast? - when the franchise or government agency decides to have another go at a name, or after an embarrassing incident or when a franchise changes hands.
And then there are the smaller or shorter distance operators such as lumo which go basically the same route as LNER but less frequently and much much cheaper, and London Northwestern Railway which cover the same ground as Avanti West Coast from London as far north as Liverpool - then there's Scotrail.
Perhaps better to refer to the route. The West Coast Main Line has branches but the fast part is London Euston > Watford Junction (Harry Potter Studios) > Milton Keynes (Bletchley Park) > Rugby (where the game was created) (and a branch to Coventry, Birmingham, Wolverton for connections to Shrewsbury and Wales) > Stafford (and a branch to Stoke-on-Trent (pottery) and Manchester) > Crewe (trains go from Crewe to everywhere - no, really) (branch to Runcorn and Liverpool) > Oxenholme (Lake District) > Carlisle > Glasgow > Edinburgh. So plenty of lovely scenery, no seaside, plenty of industrial too.
The East Coast Main Line is much straighter and therefore somewhat faster. London Kings Cross > Peterborough > Doncaster > York > Darlington > Durham > Newcastle upon Tyne > Edinburgh.
Plenty of connections are available off both main lines and there are lots of train companies running trains in all directions off both.
While the ECML does not skirt the Lake District it does provide a few views of the North Sea.
I think that the experience would be quite different...
Which is better? dunno. I worked decades on the West Coast Main Line (and branches) and am loyal but wouldn't want to say which is better...