And I realize that time of year can matter. But it seems that for a reasonably nice hotel in a good location, one needs to expect to pay $300 per night. Of course, it is easier to pay much more. But I would be skeptical about a London hotel in a good location that charges materially less than $300 per night (and again the season can matter).
Your question?
And as far as paying $300 or £225 consider perusing the Premier Inn and Travelodge websites. You might discover a deal.
In over 50 years of London stays only paid that amount once and the hotel wasn’t my choice.
And until it recently closure 63 Bayswater was less than your financial assumption for a place in a good location.
OP why don’t you take the time to contact the hotel directly and ask about the construction project?
There are some decent London hotels in good locations that charge less than $300 a night. Of course they aren't going to have all the bells and whistles that a $300-plus hotel will, and most of them will be chain hotels, like Premier Inn Hub or Travelodge, But that doesn't mean you won't find a good (albeit somewhat smaller) room that is clean and comfortable.
I suppose it is a matter of opinion and taste as to what is "Reasonably Nice" and "Good Location", but I have stayed probably close to 40 nights in London over the years, and do not think I ever paid over $200 USD/Night. I slept well, survived the neighborhoods, got around OK.
I don't ever expect to pay less than 100 GBP, and yeah, every trip it seems to creep up. But then when people on this forum talk hotels, they always seem to be twice (or more) of what I typically pay.
Sorry, OP, but the basis for your assumptions are so broad and vague, that they are of no help in defining the parameters of your claim. Define a 'reasonably good' hotel. Specify what makes a location good. Of course time of year will impact pricing. So will many events occurring in the city. I picked a random day in January at a PI we've stayed at several times and found a rate of £124. That same room in mid July jumps to £233.
CJean, admittedly my criteria are broad and somewhat expansive? And time of year undoubtedly matters. I was not thinking January when the rates are going to be basement-low. I was thinking of December and late April through October.
My idea of a hotel that meets my criteria is the Premier Inn County Hall. In some months, the pricing will certainly under $300 per night. But at other times, $300 per night is the average rate over a period of several nights.
We stayed above Pride of Paddington pub in 2024 and had comfortable, clean rooms with en suite bathroom. Rates were L110-145/night for a single and L140-170 for a double. It was a little noisy til closing time but we loved the location.
I mentioned above the Premier Inn County Hall, which has a great location.
The types of hotel properties where Rick stayed 10 years ago and where his tour groups stay in London.
"The types of hotel properties where Rick stayed 10 years ago and where his tour groups stay in London."
Is that what you want? Check out the listings in the latest Rick Steves London guidebook.
"where his tour groups stay in London."--Not all of these are as cheap as you assume.
Making reservations way ahead of time gets you low prices. It has worked for us. We made a reservation for a Hilton in London 8 months in advance one time; and paid £125 per night. If we had waited until a couple of weeks before our trip, the price for the same hotel was £350 per night.
I have RS's book. Years ago, I stayed at the Aster House. I was just trying to do a better job of describing the category of hotels I was talking about. And yes, booking far in advance helps, especially with the Hilton properties (in the past, I have stayed at three different properties).
One place the Rick Steves tours stay is the Radisson Blu South Kensington. Well-priced and good location.
https://www.radissonhotels.com/en-us/hotels/radisson-blu-london-south-kensington
Thanks to everyone who who took the time to respond. Yes, book as early as possible. I was looking at rates in early December. I booked as soon as I could. Premier Inn County Hall was the least expensive property. I have found good rates in the past at Hilton properties. Many of the quaint hotels favored by RS like the Aster and the Lime Tree can be expensive.
My original post was perhaps more an observation than a request for help. I did find it interesting that I had checked previously many of the suggested properties. But again thank you.
remember that you are looking at the peak office Christmas party season - folks prefer to stay in town after the binge.
And shopping season - same.
I would never expect London prices low in December