Hay-on-Wye has wonderful countryside for miles around in all directions. The small city of Hereford has already been mentioned as worthy of a visit. Going NE a relatively short distance from Hay are some wonderful ‘black & white’ villages and you may like to continue in that direction to Leominster and north to Ludlow. If you do reach Ludlow, I suggest you drive about 1 mile north to Stokesay Castle (a medieval fortified house).
You will see a minor road going south from Hay signposted Capel-Y-Ffin / Llanthony. This road goes over the Gospel Pass in the Black Mountains. Whilst it is reasonable enough almost to the top of the pass, be warned that beyond it becomes one of the most difficult roads to drive in southern Britain. (You must be able to drive backwards in the event of meeting someone coming the other way).
SW of Hay is the Brecon Beacons National Park which the nutty Welsh Government have decreed should only be known by its Welsh name. This is some of the finest scenery in southern Britain and deserves at least a full day.
Going north westward from Hay, going A470 and follow the Wye Valley into the middle of Wales. On reaching Rhayader - go west to Elan Valley:> https://elanvalley.org.uk
It is possible to take a *back road over the Cambrian Mountains to Devil’s Bridge and perhaps return on the A44 to Llangurig and down to Rhayader and back to Hay. * You must be a confident driver.
So, plenty of interesting places to reach on day trips from Hay - provided you have a car.