Family of four Suggestions/Advice for Hotels or Rentals in London

hey hey sunshine
you will be traveling during high season which will be crowded and busy. what is your budget in pounds, how many nights.
aloha

Also you might define "great location" for yourself. And, of course, your budget is critical.

If you're staying more than a few nights, you might consider an apartment (flat) rental through vrbo, airbnb, or one of the specialized London agencies. That will let you spread out, do laundry, have breakfasts and other meals "in," accommodate different sleeping cycles, and give you a little more "temporary local" feel.

There's no ideal location for London sightseeing, since the major sights are pretty spread out. But the tube (subway) is efficient and easy to use, so you can get anywhere pretty quickly (buses are fun but slower). Neighborhoods like South Kensington and Earls Court would work well. Anywhere within or near the orbit of the tube's Central Line makes it easy to get to most places of interest. For specific lodging recommendations you should give a price range.

Sorry for the lack of details.

300-500 per night USD
230-380 GBP

Can go higher, if needed, but the above range is ideal.

I’ve stayed in Earls Court and next to Buckingham Palace. Both were great, but I haven’t been to London in quite some time, so I feel lost. Finding room for four is the big challenge unless we get two rooms. I’ve had good luck with hotel serviced apartments elsewhere.

Look at Marlin serviced apartments. I really like the Queen Street location near St. Paul's, but it may be book d. Other locations are Waterloo and Tower Hill ( of those I would favor Waterloo).

For us, a great location in Londonnis near the river, as we like walking the pedestrian Thames Path to reach many of our sightseeing destinations.

hey hey sunshine
don't know your dates and how many days you plan to stay.
cross-pollinate.com
booking.com put in your filters on left side.
look at pictures closely, if apartment, make sure 2 bedroom, (not one as a living room, dining room with a small sofabed), check in time if not is there baggage hold, simplicity getting keys, fees and fine print, area and how much noise, cancellation policy
are they interested in harry potter, book tickets early, they go fast.
walks.com. jasons.co.uk (boat ride up the regents canal), streetsensations.com (london's markets), withlocals.com. stmartin-in-the-fields.org (have lunch in a real crypt), aladyinlondon.com, any interest in the beatles, (went to abbey road to have picture crossing) just some ideas for the family
good luck finding something for the family and enjoy
aloha